How to Write an 'About Us' Page That Converts Wedding Inquiries

Filipino couples land on your About page after they like your portfolio. They want to know who you are before they message. Most wedding supplier About pages waste this moment. Generic paragraphs about passion, dreams, and capturing love stories blur together across every supplier's site.

A strong About page does something different. It makes the couple feel they already know you, trust you, and want to work with you. By the time they leave, they are halfway to booking. This guide shows you how to write one that converts.

Why Your About Page Decides the Inquiry

Your homepage hooks couples with photos and tagline. Your portfolio shows your work. Your pricing page filters budget fit. The About page does something none of those can. It tells couples who they will spend their wedding day with.

Filipino couples read About pages carefully. They scroll past pretty headlines and study the paragraphs. They want to know your background, your approach, your personality, and your story. Not because they are curious. Because they are deciding whether to trust you with one of the most important days of their lives.

Most suppliers skip this step. They paste a short paragraph written years ago and never touch it again. Couples land on the page, scan it in three seconds, and leave without messaging.

The About page is also where your branding pays off. The voice and tone you set when building a wedding supplier brand Filipino couples actually remember shows up here at full volume.

What Filipino Couples Actually Want to Read

Forget what wedding industry templates tell you to write. Watch what Filipino couples actually search for when they research suppliers.

They want to know your name. Not your business name. Your name. The person they will message. The person who will show up on the wedding day.

They want to see your face. A photo of you in the same style as your portfolio tells them you are a real person with a real business. No stock photos. No logo-only headers.

They want to know your background. Where you trained. How long you have done this work. What your first wedding looked like. Why you started.

They want to know how you work. Your process from inquiry to delivery. What couples can expect at each step. How many weddings you take a year. Whether you bring a team or work alone.

They want to know who you serve best. Filipino couples self-select into suppliers whose specialty fits their wedding. A photographer who serves intimate garden weddings reads differently from one who covers grand hotel ballroom events.

They want to feel your personality. Are you calm or energetic? Direct or warm? Editorial or playful? Couples pick suppliers whose vibe matches theirs.

When your About page answers all six of these, couples message. When it skips them, couples leave.

Open With Something That Sounds Like a Person

Most About pages open with a generic line. "Welcome to Studio Name, where every love story is captured with passion." Couples skim past it.

Open with something only you would say.

A photographer might write: "I shoot weddings the same way I shoot family lunches in Pampanga. Real, loud, full of food, and never staged."

A florist might write: "I started arranging flowers in my Lola's garden in Cavite. Twenty years later, every bouquet still feels like that first one."

A coordinator might write: "I run weddings the way I run my own household with three kids: every detail planned, nothing left to chance, and always a backup."

The opening line tells couples something about your voice, your story, or your approach within the first sentence. They keep reading because you sound like a person, not a template.

Tell Your Story Without Making It Long

Filipino couples want to know your story. They do not want a memoir. Keep your story tight.

Three paragraphs work well.

First paragraph: how you started. The moment, event, person, or decision that pulled you into wedding work. This humanizes you fast.

Second paragraph: how you grew. The skills you built, the weddings that shaped your style, the milestones that changed your approach. This builds credibility.

Third paragraph: where you are now. Your current specialty, your favorite type of wedding, the kind of couples you love working with. This connects your story to the couple reading.

Avoid the trap of writing every detail. Couples do not need to know about your high school photography club or your first part-time job at a coffee shop in Quezon City unless it connects to your wedding work. Cut anything that does not move the story forward.

Show How You Actually Work

This is where most About pages go silent. Suppliers describe their feelings about weddings but never explain their process.

Filipino couples want to picture the experience. Walk them through it.

A photographer might write: "Once you book, we set up a video call to go through your timeline. I visit the venue ahead of the wedding when I can. On the day, I arrive at prep two hours early. After the wedding, you get a sneak peek within five days and the full gallery within six weeks."

A coordinator might write: "I meet you in person at our first consultation. From booking to wedding day, we have a minimum of three planning sessions. I send a monthly checklist update. Two weeks before the wedding, we do a full venue walkthrough. On the day, I bring a team of three coordinators."

A florist might write: "After you book, I create a moodboard within two weeks. We refine it together until the look feels right. I source flowers a week before the wedding. Setup happens the morning of, and I stay until the ceremony starts to handle last-minute adjustments."

The specifics tell couples you know what you are doing. Vague claims like "we work closely with every couple" tell them nothing.

This level of clarity also makes your follow-up easier when handling the discovery call script that books wedding clients. The couple already knows your process before you talk.

Name Who You Serve Best

A strong About page tells couples who you fit and who you do not. This filters inquiries before they reach you.

If you serve intimate weddings, say so. "I work best with weddings of fifty guests or fewer. Larger events are not my specialty."

If you serve a specific region, say so. "I cover weddings in Tagaytay, Cavite, and the southern Manila area. I travel for destination weddings on a case-by-case basis."

If you serve a specific style, say so. "I shoot documentary-style coverage with minimal posing. Couples looking for heavily staged photography may prefer another photographer."

This sounds counterintuitive. Why would you tell couples you do not serve them? Because the couples who fit your description message faster, trust you more, and book without negotiating. The couples who do not fit move on, and you stop wasting time on inquiries that go nowhere.

This ties directly to the work you did crafting your unique selling point as a wedding supplier in a saturated market.

Add a Photo That Feels Real

Filipino couples want to see your face. A grid of your work without a single photo of you signals you might be a faceless business or someone uncomfortable being seen.

Use a real photo. Not a corporate headshot from five years ago. Not a heavily filtered selfie. Not your logo standing in for your face.

The best About page photos feel candid. You at work setting up flowers. You shooting a wedding from behind. You leading a couple through a venue walkthrough. You laughing during a planning meeting. These photos tell couples what working with you looks like.

If you have a team, include them too. A coordinator who runs solo writes one type of About page. A coordinator who works with three associates writes a different one. Show your team if they will be on the wedding day. Couples want to know who they will see.

Drop In Trust Signals Naturally

A strong About page weaves credibility into the story. Not as a separate section. As part of your narrative.

Mention publications that featured your work in passing. "After Bridestory featured my Tagaytay garden series in 2022, my inquiries doubled."

Mention awards or recognitions without making them the focus. "Winning the Manila Wedding Awards in 2023 was unexpected. What stayed with me was the couple who nominated me."

Mention your wedding count. "Over the last seven years, I have covered more than 200 Filipino weddings."

Drop in testimonials inside the page. A short quote from a past bride placed in the middle of your story carries more weight than a separate Reviews page.

These signals reinforce the credibility you build through trust signals Filipino couples look for before booking a supplier.

End With a Clear Next Step

The biggest mistake on wedding supplier About pages is ending without direction. Couples reach the bottom of the page, feel connected to you, and have nowhere to go.

End with a clear call to action.

"If your wedding sounds like the ones I love, send me a message. I reply within 24 hours."

"Ready to talk about your wedding flowers? Book a consultation through the link below."

"If we feel like the right fit, send your inquiry through the form. I am taking ten weddings this year."

Pair the call to action with a button or link. Do not make couples scroll back up to find your contact page. The moment they decide to message, give them the way to do it.

The framing also helps you avoid losing leads. Strong endings reduce the chance couples close the tab without acting. This works alongside how to respond to wedding inquiries so couples actually book you.

Avoid the Common Filipino Wedding Supplier About Page Mistakes

Filipino wedding supplier About pages tend to make four mistakes.

Talking about yourself in third person when you are a solo supplier. "Maria has been passionate about weddings since childhood" sounds detached when Maria is the one reading inquiries. Write in first person.

Listing services on the About page. Service descriptions belong on your service or packages pages. The About page is for your story and personality.

Filling the page with generic stock language. "We capture timeless moments that tell your unique love story" appears on hundreds of Filipino supplier sites. Couples skim past it. Cut every line that could appear on any other supplier's About page.

Writing too long. Couples scroll. They do not read every word. Keep your About page tight. Six to eight short paragraphs work better than fifteen long ones. Use sub-headers, photos, and short paragraphs to break up the page.

Update Your About Page Every Year

Your About page goes stale fast. Numbers change. Your specialty sharpens. Your team grows. Your story keeps moving.

Set a yearly reminder to refresh it.

Update your wedding count. A photographer who wrote "covered over 100 weddings" three years ago should now write the current number.

Update your years in business. Couples notice when the math does not add up.

Refresh your photo. A two-year-old headshot dates the entire page.

Rewrite the opening. As your brand sharpens, your opening should sharpen with it.

Add new featured publications, awards, or notable weddings. Drop old ones that no longer fit your positioning.

An About page updated every year carries the freshness couples expect. One left untouched for three years signals you might not be active.

Where Your About Page Fits in Your Wider Marketing

Your About page works hardest when paired with strong branding, a clear unique selling point, a smooth inquiry flow, and consistent social media presence. Each piece reinforces the others.

For the full system, see the complete guide to getting more wedding clients in the Philippines. Your About page is one of the highest-converting pages on your site when written well. Treat it like the booking tool it is.

Write the page Filipino couples need to read. Show your face, share your story, name your specialty, and tell them what to do next. The right couples will message.